in fall we wear flannel
2024 fall campaign
Lead designer/art director for all of the 2024 Fall campaign - photography, packaging, print, social, app, and merchandise
in fall we wear flannel
Designed a limited-time offer poster for the 2024 In Fall We Wear Flannel campaign, that captured the cozy fall vibe with patterns and colors that complimented the fall-inspired drink lineup. The artwork used a classic flannel pattern with colors that not only complimented the drinks visually but aesthetically as well.
campaign poster/pop
in fall we wear flannel
photography/social assets
Art directed and photographed images that were used in social and digital posts.
welcome to flannelville
CRM/SOcial Assets
Social media and app content was created to further expand the Fall campaign. These assets help bring awareness to customers in a variety of ways.
stickers and complimentary assets
in fall we wear flannel
Designed a sticker that customers could collect and take home, extending the campaign’s fall vibes beyond the coffee shop experience. As an added bonus, special material was used on the sticker to create a glow in the dark windmill.
App stickers along with digital gift cards were also designed to bring the fun to the Dutch Bros app, creating more ways for the customer to engage with the campaign outside of the shop.
