A big dill
2025 april fools lto campaign
Lead designer/art director for all of the 2025 April Fools LTO campaign - photography, packaging, print, social, app, and merchandise
a bill dill
campaign poster/pop
Designed a limited-time offer poster for the 2025 April Fools LTO campaign. Bold type and fun pickle shaped patterns were used to play up the fun, unique flavors of the featured drink.
A BIg dill
CRM/SOcial Assets
Social assets were created to push awareness to customers on a variety of platforms. These social assets featured the campaigns “mascot” the “big dill” pickle-man himself.
scratch and sniff sticker design and assets
a bill dill
Designed a fun limited-time April Fools day sticker that used special materials to reveal a pickle smell when scratched. The sticker turned out to be one of the most popular sticker drops of 2025, gaining lots of social media traction and engagement.
