liberty university School Of Communication and The Arts rebrand
In January 2020, two schools within Liberty University merged to create one large, creative school, now known as the School of Communication and the Arts (SCA). There are five departments within SCA: Cinematic Arts, Theatre Arts, Digital Media & Journalism, Strategic & Personal Communication, and Studio & Digital Arts.
The newly formed School of Communication and the Arts did not possess a cohesive visual aesthetic that could be applied to collateral materials and environmental spaces commonly utilized by the school.
logo/taglines
“showstopper” walls
These walls gave each department within the building their own standout moment, not only providing photo ops for future and current students, but acting as wayfinding materials since each mural was placed near respective classrooms.
wayfinding materials
Since the building that SCA resided in was very large and spread out, students found it difficult to navigate and find classrooms. Traditional wayfinding materials were created and posted throughout the building.
quote walls
To further expand the new brand aesthetic and bring the hallways of the SCA building to life, quotes were used as decorative elements. Since Liberty University is the world's largest Christian University, the quotes used were specifically chosen from Famous Christian artists.
