BACK TO COOL
2026 spring campaign
Lead designer/art director for all of the 2026 March/April campaign - photography, packaging, print, social, app, and merchandise
back to cool
campaign poster/pop
Designed limited-time offer posters for the 2025 Back to Cool Spring campaign, Textures and patterns that resembled graph paper in school were used to tie in the retro school aesthetic. Bold and bright colors were used to create a playful “recess” feel to the campaign. These colors also complimented the drinks making sure that they stand out on the collateral materials.
back to cool
photography/social assets
Art directed and photographed images that were used in social and digital posts.
back to cool
CRM/SOcial Assets
Designed a limited-time offer poster for the 2025 Back to Cool Spring campaign, that captured the cozy fall vibe with patterns and colors that complimented the fall-inspired drink lineup. The artwork used a classic flannel pattern with colors that not only complimented the drinks visually but aesthetically as well.
back to cool
stickers and complimentary assets
Designed a limited-time offer poster for the 2025 Back to Cool Spring campaign, that captured the cozy fall vibe with patterns and colors that complimented the fall-inspired drink lineup. The artwork used a classic flannel pattern with colors that not only complimented the drinks visually but aesthetically as well.