welcome to flannelville
2025 fall campaign
Lead designer/art director for all of the 2025 Fall campaign - photography, print, social, app, and merchandise.
welcome to flannelville
campaign poster/pop
Designed limited-time offer posters for the 2025 Welcome to Flannelville Fall campaign. A flannel pattern was used to reinforce the flannel aesthetic throughout the campaign.
welcome to flannelville
photography/social assets
Art directed and photographed images that were used in social and digital posts.
welcome to flannelville
CRM/SOcial Assets
Created social media content for the 2025 Fall campaign that furthered reinforced the flannel/fall aesthetic across digital platforms.
welcome to flannelville
stickers and complimentary assets
Illustrated a sticker that incorporated the feeling of fall nostalgia along with subtle nods to the drinks featured in the 2025 Fall campaign. Customers could collect and take home these stickers from the stands, allowing them to have a piece of the campaign with them far after they finished their drink.